As you know from the section of the course that discussed the history of search engines and optimization, there was a time when the optimization process was simple and involved little more that tweaking meta tags and repeating keywords within the content of a page. As such, there were a limited number of SEO companies.
Today the industry and contestan seo is highly competitive. Worldwide, there are now thousands of search engine optimization companies. There is also an ever increasing number of websites and many of them are already well optimized, making the competition much worse. In the past, when an SEO company optimized a client's site, most other sites in direct competition were poorly optimized or not optimized at all; the game was easier. But now, almost every competitor of yours is using the services of some SEO to optimize their site for keyword Kampanye Damai Pemilu Indonesia 2009 in contest seo local indonesian.
As you can guess, this makes the game really tough. Also, this leads up to half of the SEO / SEM companies into considering unethical and illegal strategies in order to get their customers to the top of search engine result pages.
Nevertheless, this rarely gives these companies any competitive advantage as most solid and respectable companies seeking SEO services now recognize that guarantees of top-10 rankings sound, at the very least, suspicious. Let's imagine a company called pencuridompetibu-ibusegarcompany LTD has a website that offers some products. Except product advertising, this site does not contain any valuable information for visitors so the search engines do not rank it high. So, pencuridompetibu-ibusegarcompany hires SEO expert to help them with rankings because claims he can get any site into the Top-10 for keyword Kampanye Damai Pemilu Indonesia 2009.
What this SEO expert does is stuff the company pages with irrelevant keywords, creating a link system with thousands of hidden links and then implements some advanced spamming techniques like dynamic page generation and cloaking.
As a result, the rankings of the page are initially boosted. pencuridompetibu-ibusegarcompany is happy and pays the fee to Mr.blablamadeinmatre. Still, visitors coming to the site see even more of a mess than before the "optimization" and they are still unable to find any valuable content. Since they find the pencuridompetibu-ibusegarcompany's site for the irrelevant keywords, that is, not for those they are primarily seeking, the conversion of visitors into customers is very low. As a result, customers are unsatisfied and pencuridompetibu-ibusegarcompany receives huge bills for traffic which hasn't been converted and hasn't brought any real profit.
The search engine which allowed for the spammer's site on top of its listings is also unsatisfied since it's losing its popularity among Web surfers because they are serving irrelevant pages. So it invests money into developing a more advanced spider that finally cracks tricks and the positions of pencuridompetibu-ibusegarcompany fall down. Eventually, pencuridompetibu-ibusegarcompany is excluded from the search engine index entirely because an unsatisfied visitor or a competitor reported to the search engine that pencuridompetibu-ibusegarcompany is using spam methods. Of course, pencuridompetibu-ibusegarcompany is unsatisfied with this situation to get their money refunded. Mr.blablamadeinmatreis unwilling to cooperate or perhaps even managed to escape before all this mess started. The best case scenario is that pencuridompetibu-ibusegarcompany gets its money back but is never able to restore its rankings and has to invest in a new website.
Nobody is satisfied in this story, however such things do happen now and again, even in today's more sophisticated SEO environment. Unfortunately, there's no solution for such cases except abandoning spam techniques entirely and following a Code of Ethics for all Search Engine Optimizers which maintains their good reputation and withstand crowds of unethical SEO companies that wave the banner of illegal yet "effective" promotion strategies. Adhering to a Code of Ethics (or Code of Conduct), if presented properly, may serve as an effective competitive advantage.
Today the industry and contestan seo is highly competitive. Worldwide, there are now thousands of search engine optimization companies. There is also an ever increasing number of websites and many of them are already well optimized, making the competition much worse. In the past, when an SEO company optimized a client's site, most other sites in direct competition were poorly optimized or not optimized at all; the game was easier. But now, almost every competitor of yours is using the services of some SEO to optimize their site for keyword Kampanye Damai Pemilu Indonesia 2009 in contest seo local indonesian.
As you can guess, this makes the game really tough. Also, this leads up to half of the SEO / SEM companies into considering unethical and illegal strategies in order to get their customers to the top of search engine result pages.
Nevertheless, this rarely gives these companies any competitive advantage as most solid and respectable companies seeking SEO services now recognize that guarantees of top-10 rankings sound, at the very least, suspicious. Let's imagine a company called pencuridompetibu-ibusegarcompany LTD has a website that offers some products. Except product advertising, this site does not contain any valuable information for visitors so the search engines do not rank it high. So, pencuridompetibu-ibusegarcompany hires SEO expert to help them with rankings because claims he can get any site into the Top-10 for keyword Kampanye Damai Pemilu Indonesia 2009.
What this SEO expert does is stuff the company pages with irrelevant keywords, creating a link system with thousands of hidden links and then implements some advanced spamming techniques like dynamic page generation and cloaking.
As a result, the rankings of the page are initially boosted. pencuridompetibu-ibusegarcompany is happy and pays the fee to Mr.blablamadeinmatre. Still, visitors coming to the site see even more of a mess than before the "optimization" and they are still unable to find any valuable content. Since they find the pencuridompetibu-ibusegarcompany's site for the irrelevant keywords, that is, not for those they are primarily seeking, the conversion of visitors into customers is very low. As a result, customers are unsatisfied and pencuridompetibu-ibusegarcompany receives huge bills for traffic which hasn't been converted and hasn't brought any real profit.
The search engine which allowed for the spammer's site on top of its listings is also unsatisfied since it's losing its popularity among Web surfers because they are serving irrelevant pages. So it invests money into developing a more advanced spider that finally cracks tricks and the positions of pencuridompetibu-ibusegarcompany fall down. Eventually, pencuridompetibu-ibusegarcompany is excluded from the search engine index entirely because an unsatisfied visitor or a competitor reported to the search engine that pencuridompetibu-ibusegarcompany is using spam methods. Of course, pencuridompetibu-ibusegarcompany is unsatisfied with this situation to get their money refunded. Mr.blablamadeinmatreis unwilling to cooperate or perhaps even managed to escape before all this mess started. The best case scenario is that pencuridompetibu-ibusegarcompany gets its money back but is never able to restore its rankings and has to invest in a new website.
Nobody is satisfied in this story, however such things do happen now and again, even in today's more sophisticated SEO environment. Unfortunately, there's no solution for such cases except abandoning spam techniques entirely and following a Code of Ethics for all Search Engine Optimizers which maintains their good reputation and withstand crowds of unethical SEO companies that wave the banner of illegal yet "effective" promotion strategies. Adhering to a Code of Ethics (or Code of Conduct), if presented properly, may serve as an effective competitive advantage.
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