Google has become loaded with great force against Microsoft. The Internet giant responsible for the company blamed Steve Ballmer goes "copy"-yes, you heard right-the results of Google in your browser Bing.
The Google executives said that they began to suspect the alleged malpractice of Microsoft, decided to change the search algorithms. Thus, they created a false codes intended to provide a concrete result of a quest to enter words without meaning and, with this trap uncover the enemy.
According to Google, although these terms used false, Bing gave the same results in these searches. Thus, the powerful search concluded after investigation that his opponent is using the Internet Explorer browser and Bing toolbar to capture navigation data users and see how they use Google.
Microsoft's response has been to deny such allegations and has described as "fictional spy" the words of her rival.
The dispute highlights once again the clash between the two companies. A confrontation takes place in many businesses as browsers, operating systems, Office type programs, but has in the online search and advertising connected with the Internet one of the most aggressive. Perhaps because it is Google's core business, by providing around 97% of their income, and the company is not willing to give ground to any of its competitors.
For now, Google remains the clear leader in search. According to data from ComScore, the company had a market share of U.S. searches in December from 66.6%, recorded last month, slightly above the 66.2% recorded in November. Microsoft, meanwhile, posted a 12% share in December compared to 11.8% in November. That is, Google still maintains a wide advantage and barely has eroded despite his opponent's offense with Bing.
If Google eventually the charge was true (it is to see the end of the story), the blow to Microsoft will be terrible, because beyond his closest rival in this field will take the colored public would also slow the departure of the division Internet service, where Bing is one of the main pillars along with online advertising, the MSN portal and email services and instant messaging.
A division that just will not hatch. In the last quarter, the unit posted an operating loss of $ 543 million (393 million euros), and in the last 10 quarters about the red accumulated operating 5,700 million.
Microsoft defends and ensures that your Internet business is growing. In the conference call following the submission of accounts for the last quarter, its chief financial officer, Peter Klein, said that revenues from this division rose 19% from October to December, with progress in activities such as search advertising, ensuring that his company posted a better evolution of the "market leader."
The official said the alliance with Yahoo in the search had already closed in the U.S. and Canada, and now will be implemented in Australia, Mexico and Brazil. Recalling the agreement with Facebook in this activity, Klein said that the benefits of the alliance with Yahoo will go materialize gradually over coming quarters.
Microsoft does not give
Despite this optimism, the numbers in Microsoft Internet are far from those reached by Google, which in 2010 posted revenues of 29.321 million, 23% more than in 2009. Moreover, Google claims to have won 8.505 million, up 23%.
However, Microsoft is not going to pay. Without going any further, the company announced yesterday that Ballmer will integrate Ciao, your online community for product information and price comparison on the MSN portal and Bing, in addition to joining Microsoft Advertising. Proof that the company continues to seek new business in the network. And not the last. But while the fight with Google will be fierce.
No comments:
Post a Comment