FTC To Crack Down On Blogger Payola

FTC To Crack Down On Blogger Payola: "Good! (((Pause))) Oh, sorry! That was all the reaction to that headline that I felt was necessary. But, you probably want to hear more. Here goes. The Federal Trade Commission has announced new guidelines to crack down on undisclosed compensation for testimonials and endorsements. The guidelines are not new. They just haven't been updated since 1980. Yipes!