Sunday, January 23, 2011

What To Do If Your Competitors' Ads Are Untrue

What To Do If Your Competitors' Ads Are Untrue: "Should you sue a competitor that lies? Earlier this year, Pantene attacked Dove over ads claiming that Dove conditioner actually repairs hair better than Pantene. But it's hardly the only corporation getting aggressive over ad copy during the recession, Stephanie Clifford reports for The New York Times. AT&T and Verizon and Campbell's and Progresso

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