Coconut Water: A New Drink Fad?: "First came vitamin-enhanced water, then açai juice. Is coconut water the next big health-drink fad? Michael Kirban and Ira Liran sure hope so. The pair, friends from college, got the idea to sell coconut water after they learned about the drink from two young Brazilian women they met at a bar in New York City in 2003. (Liran eventually married one of them.) Today
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