Review: Fascinate

Review: Fascinate: "The book: Fascinate: Your 7 Triggers to Persuasion and Captivation, by Sally Hogshead; Harper Business; February 2010.The big idea: As media cacophony threatens to out-din a Metallica concert, it is no longer enough to impress customers. Now marketers must strive to fascinate people beyond the bounds of rationality. So, companies must activate such mental triggers as lust,